Just this morning I saw about 4 new properties hit the market. All 4 of them broke the new digital age rule of marketing homes for sale.
What happened? I got an email of a new listing and went to click on the details and it had 0 photos.
What usually happens? My buyers tell me they skip over it, don't even put it on their list of homes to see. Others try to save it for later in case photos are posted in a few days. Then it gets lost through the shuffle of other homes just listed.
The Numero uno rule for marketing a home online is to have professional photos taken before you list the home. These photos need to be posted right when the home is listed. Most emails, alerts, and notifications go out to buyers immediately. If there are no photos,…