Flyers used to be the way to market a home. When a home buyer drives by a house they want information. Flyers provide a quick and anonymous way to get the information about the home. The only other option people had was to call the number on the sign and talk to the agent. Most people didn't want to call the agent because they just want the information, they want to remain anonymous. This causes a problem when selling a home, there's no way to follow up with these buyers.
Because of our success selling homes, I am asked by a lot of people about my marketing strategies. I explain that our primary goal when marketing the home is to talk to every potential buyer. When interested buyers pick up flyers, it is a missed opportunity to market the home.
So how do we make sure we talk to all the interested buyers? First, we don't have flyers. We want the potential buyers' phone number and contact info so we can talk about the property with them. How do we get that? We get that info in 2 ways. First, buyers can text us for a digital flyer or information. Second, they can call a number for pre-recorded info. Third, they can call the sign and talk to someone immediately and possibly even view the home in 15 minutes.
When they do this we capture their information so we can follow up. When you just have a flyer out front you may miss many interested buyers.
About the Author:
Utah Dave - Daybreak Neighboorhood Expert and Local Resident
My friends nicknamed me Utah Dave in high school because they said it didn't matter where we went in Utah, I would know how to get there and who we needed to talk to. The name sticks today as UtahDave has formed into a professional real estate network of Neighborhood Experts all across the state. I live in Daybreak with my wife and 4 amazing children. I enjoy dancing (which is how I met my wife Dawn) as well as traveling, coaching, and learning.
