Just this morning I saw about 4 new properties hit the market. All 4 of them broke the new digital age rule of marketing homes for sale.
What happened? I got an email of a new listing and went to click on the details and it had 0 photos.
What usually happens? My buyers tell me they skip over it, don't even put it on their list of homes to see. Others try to save it for later in case photos are posted in a few days. Then it gets lost through the shuffle of other homes just listed.
The Numero uno rule for marketing a home online is to have professional photos taken before you list the home. These photos need to be posted right when the home is listed. Most emails, alerts, and notifications go out to buyers immediately. If there are no photos, you miss out on this initial exposure. If you do have these photos ready, your home will have increased showings, and higher potential for more offers.
About the Author:
Utah Dave - Daybreak Neighboorhood Expert and Local Resident
My friends nicknamed me Utah Dave in high school because they said it didn't matter where we went in Utah, I would know how to get there and who we needed to talk to. The name sticks today as UtahDave has formed into a professional real estate network of Neighborhood Experts all across the state. I live in Daybreak with my wife and 4 amazing children. I enjoy dancing (which is how I met my wife Dawn) as well as traveling, coaching, and learning.
