The top priority of the seller is pricing your home appropriately. Approximately 90% of home buyers search for homes online. What is the first thing they search for? Price! There are a few important things to consider when pricing the home to maximize visibility and result:
- You want the home to show up in as many searches as possible
- You want to get the highest price possible for your home
- You want the price to be appealing to buyers
- You do NOT want to eliminate potential buyers by pricing too high
- You do NOT want to start too high and have your home sit on the market forever. This would cause your final sales price to fall
Your primary goal as a seller is to have the home show up in as many searches as possible to maximize your exposure. Let's take a look at how agents and sellers are pricing their home.
This is a screen capture of the search results for all homes in South Jordan from $190K - $200K. Notice how many of these homes are priced under $199,900. When buyers look online how likely are they to search for homes priced at $199,900 to $225,000 ? They're not. They usually type in $200,000. So these homes are missing potential buyers because of poorly priced homes.
When the property is priced at $199,900 you miss all the buyers looking at properties at or above $200K. By listing the property right at the $200k mark, your property is found by more buyers. Those searching for home up to $200,000 AND those searching for $200,000 and above.
This is a secret to maximizing your exposure in a digital marketing age.
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