According to the National Association of Realtors, repeat business accounted for a median 21 percent of real estate agent activity in 2015. The number is higher for those with more experience. Realtors who have been in the business 16 years or more reported that repeat business was 40 percent of their activity. Have you used your realtor more than once? What was it that made you go back? Perhaps they did one or more of the following:
The art of appreciation. After closing a deal, an agent thanking a client for his or her business should be the standard. But agents who take the time to write a personal, hand-crafted thank-you note leave a lasting impression. In the digital age, a personal note that is delivered by hand or via the post office is more meaningful than a quick email message.
An agent as a valuable resource. Even though your transaction is closed, successful agents can offer their advice and expertise to clients well after you've moved in to your new home. Whether it's a financial advisor, home contractor or insurance referral, offering to help clients find goods and services builds a relationship.
Keep in touch through social media. Including former clients in social media efforts — whether you are connecting through Facebook or communicating local real estate news via an email or blog — is a great way for agents and clients to stay connected, should you need them in the future!
When it comes time to buy or sell again, you'll be more likely to contact an agent you've worked with in the past if they've cultivated an interest in your family and your home.
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